How to Create a QR Code for Google Review

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Maria Prakkat
Written by
Maria Prakkat

Updated · Dec 07, 2023

Maria Prakkat
B2B SaaS Content Writer & Editor | Joined July 2023 | Twitter LinkedIn
Maria Prakkat

An avid reader, and writer, Maria is a Content Marketer at Uniqode and an ardent knowledge-seeker of... | See full bio

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Florence Desiata

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Florence Desiata
Joined June 2023 | LinkedIn
Florence Desiata

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“Thank you for supporting our business! Liked our services? Please leave us a 5-star review on Google and make our day!”

“We value your opinion! Help us improve our business by reviewing us on Google.”

“Got a minute to drop us a Google review? We’d love to know more about your experience.”

These lines are some variations you might have read with a QR Code asking for a review at your favorite local restaurant or on a Thank You email. You would have also noticed how quick and frictionless the experience was once you scanned the code. 

Just one click, and you’re on the review page!

Statistics reveal that 97% of online shoppers rely on product reviews. 93% claim online reviews helped them make purchase decisions. As a customer, there’s nothing more impressive than a service that’s quick and easy to use. 

If that’s what led you here, looking for steps to create a QR Code for Google review, you’ve come to the right place.

🔑 Key Takeaways:

  • A dynamic Google review QR Code is the better choice if you’d like to track how customers are scanning the code. Since it’s trackable, you can gather demographic and behavioral data to get key customer insights. 
  • Reviewing your business won’t cross your customers’ minds unless they’re signaled or incentivized. This is where QR Codes become the game-changer.
  • At least 95% of customers will look at online reviews before they go ahead with a purchase.
  • Google reviews will not only boost your visibility but act as proof of quality as well.

What is a QR Code for Google Reviews?

A Google review QR Code is a type of QR Code that’s directly linked to the URL of your Google Business profile’s review page. When a customer scans the QR Code using a smartphone, they can go to your review section and drop a review for your product or service.

If that isn’t impressive enough, you can choose between two types of QR Codes for Google reviews. They are:

  • Dynamic QR Code: This type of QR Code is readily editable and shareable.
  • Static QR Code: This type contains fixed information that can’t be edited once created.

Here’s a lowdown on how the two differ from one another:

Image Source: Uniqode

💡 Pro Tip:

A dynamic Google review QR Code is the better choice if you’d like to track how customers are scanning the code. Since it’s trackable, you can gather demographic and behavioral data to get key customer insights

It’ll also allow you to monitor the reviews, show appreciation with a “Thank you!” response, and report inappropriate comments. There's nothing like a nasty review to ruin the day!

What Do You Need to Create a QR Code for Google Review?

Before you generate a Google review QR Code, you must have the following things ready:

1. Create a Google Business Profile

Make a Google Business profile and get your business listed. This is your window to get found on local searches and take your digital presence up a notch. However, if you already have one, this is your sign to optimize it.

Look at this checklist and optimize your profile for better local rankings:

Image Source: Elite Strategies

You’ll need to create and embed the QR Code with your review link to generate the Google review QR Code. Here’s how you can find it.

  • Log into your verified Google Business profile and click the Home tab.
  • Locate the “Get your first review” or “Get more reviews” card on the right panel.
  • Choose the “Share review form” option and copy the URL. This is your review link.

How to Create a QR Code for Google Reviews?

Follow this guide to create a QR Code for Google reviews in six simple steps:

Step 1: Sign up to create a Uniqode account. 

Step 2: Go to the dashboard and choose the ‘QR Codes’ button under the ‘Products’ section. It’ll open a toggle list. Find the ‘+Create QR Code’ option to start a new campaign. Just as shown below.

 Beaconstac Profile Dashboard

Step 3: Now, select ‘Website’ as the campaign type.

Select Type  > Website

Step 4: To set up the QR Code for Google review, enter the shareable Google review link in the box and select ‘Next’.

Setup > Type in the URL below to link with your QR Code.

Step 5: This is where you can customize your QR Code by adding a logo, background, or QR Code frame. You can also choose from a pre-built template. Then, click ‘Next’.

Create QR Code > Design

Step 6: Your Google review QR Code is read. Download it in your preferred format, like PNG or PDF.

Done > Congratulations! Your QR Code is ready.

📝 Note:

You can use many free QR Code generators for this. They can help you save time and do the job much quicker. This article uses Uniqode’s QR Code generator to demonstrate the steps for creating a custom, editable QR Code.

Why Should You Use a QR Code for Google Review?

No matter how highly someone rates your product or service, they will likely not take the pain of looking up your business and leaving a review. People lead busy lives, after all.

Worse, reviewing your business won’t even cross your customers’ minds unless they’re signaled or incentivized. This is where QR Codes become the game-changer. 

With a Google review QR Code, you can make it easier for customers to drop you a review and do much more. 

  • Higher on local Google Search and Maps

When customers living close by look up a service you provide, you can show up on local search and get people to pay a visit. It’s a failproof way of attracting footfall without spending a single penny.

For example, when searching for ‘Sushi restaurants near me,’ here are the results you’ll get:

Google search results

With over 12 million results, getting customers to leave honest reviews can help your business show higher on the list. Moreover, acquiring a QR Code for Google reviews will make the job frictionless and quick.

  • Google reviews are the badges of trust

When you’re eyeing something to buy, it’s only practical to look up reviews online and gauge if the product delivers on the claim.

At least 95% of customers will look at online reviews before they go ahead with a purchase. Around 81% are also most likely to start with Google reviews. 

This is why having a string of positive or honest reviews under your Google Business profile is a big win. It will not only boost your visibility but act as proof of quality as well. It’s also more likely to get you new business and fuel growth over the long term.

Google Review QR Code: Best Practices

Generating the Google review QR Code is only the first step in a journey of a thousand miles. To get the best value out of this business tool, you should practice some do’s and don’ts outlined below:

  • Start with the basics. Your Google review QR Code image should ideally be of the highest quality. It must contain your business logo. 
  • Make sure to respond positively and promptly to every review left on your profile, even the negative ones. This simple exercise will make your customers notice that you care about their opinions.
  • Customers will not drop a review unless they get a reminder. Make sure to put the Google review QR Code at sensible touchpoints like your store or restaurant’s exit door or on the packaging.
  • Don’t limit Google reviews to just customers. If you have partners and vendors in your network, you can ask them kindly to drop a review about doing business with you.
  • Don’t forget to ask customers in person to leave you a review, mainly if they express enjoying your product/service. Make sure to emphasize how quick and easy it is with QR Codes.

Parting Thoughts

Customers today can rate businesses, influencing other people’s decisions. The higher your business rating, the more customers will see it.

If you want more reviews, you can ask people about it or write them on your advertising flyers or business cards. However, many people may find this process inconvenient. 

In this case, a QR Code for Google reviews is your best bet. It can bring a lot of positive outcomes. Thus, if you’ve contemplated generating one, this is your sign to get on with it.

FAQs on QR Code for Google Reviews.


Can I buy Google reviews?

Yes, you can. You must purchase from the right sellers, as not all services sell real Google reviews. If you go with a reputable company, you won’t need to worry about getting penalized for having fake business reviews.

What is the difference between a link and a short URL?

A short URL is a shortened and often faster version of longer links. A link and a short URL send users to the same page, but only a short URL makes it easier to view the source. If you generate a QR Code, you’ll most likely get a short URL to use alongside your code.

 

Can anyone delete my Google review?

The person who posted it and the business owner are the only ones who can delete a Google review.

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